Imagine Communications Acquires Digital Rapids
Las Vegas, Nevada, April 8, 2014--Imagine Communications, today announced at the NAB in Las Vegas, the acquisition of Digital Rapids, an IP and file-based media processing solutions company.
The acquisition will also create the world’s most comprehensive portfolio of processing and compression solutions for TV Everywhere according to the company. Digital Rapids’ software-based workflow management, transcoding and encoding solutions will integrate with Imagine Communications’ existing mezzanine quality origination encoding, adaptive bit rate (ABR) transcoding technology and content delivery network software to create an end-to-end, TV Everywhere solution for optimized file-based and live video stream distribution across a variety of platforms.
“Imagine Communications is strategically positioned to transform the media and entertainment industry through innovations in IP, software-defined workflows and virtualization,” said Brick Eksten, President and CEO of Digital Rapids.
“Their senior management team understands that flexible, software-defined workflows are essential for media companies to efficiently scale to new opportunities and quickly launch new, differentiated services. We are thrilled to join the Imagine Communications team in empowering customers by not only smoothing their transition from hardware-based infrastructure to software, but by also fueling a next-generation approach to software that puts the customer in control of advances in technology,” Eksten added.
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