Over-the-Top (OTT) and On-Demand Services are Changing the Face of Pay-TV

London, August 5, 2011--The personal entertainment experience has embarked on a significant shift now that on-demand delivery of video is widely available worldwide and to an increasing number of connected devices. IMS Research forecasts that in 2016, over-the-top (OTT) video services will generate $16.4 billion in 2016 and video-on-demand (VOD) services from pay-TV operators will generate another $14.7 billion, for a combined $31.1 billion in on-demand revenues.