New Research Says SVOD Service to Reach US$ 66.9-B by 2023

Hampshire, UK, Oct. 3, 2018 -- A new Juniper Research has predicted that total revenues for Subscription Video On Demand (SVOD) services will reach US$ 66.9 billion by 2023, up from US$ 33.2 billion in 2018.

Producing its most comprehensive and in-depth study into the Digital TV & Video market to date, Juniper examined consumer attitudes and intentions, as well as current market trends and strategic opportunities for both traditional networks and disruptive OTT players.

Based on its findings, Juniper said SVOD has had significant press, with this format proving a substantial draw for ‘cord cutters’ or those doing away with expensive Pay TV subscriptions. Whilst initially these services were provided by OTTs, over the past 2 years a range of similar products have been launched by traditional providers.

These products include DirecTV Now which, for a starting price of US$ 40 per month, provides more than 65 channels as well as on-demand box sets and content. The service currently has in excess of 1.8 million subscribers in the US. In the UK market, Sky’s Now TV offering has surpassed 1.4 million subscribers following its launch back in 2012.

The research also includes Case Studies of the leading Digital TV providers including Amazon, Netflix and Sky, as well as industry insights, trends analysis and 5-year forecasts.

Juniper noted that consumers in China are increasingly keen to pay a small fee to see advertising removed or to access premium content via sites such as iQiyi or Youkou Toudou. This is in contrast with the previous rapid growth in ad-supported FVOD (Free Video on Demand) services.

The survey stared in September 2018 when Juniper surveyed 500 smartphone users of streaming services, on their preference for SVOD (Subscription Video on Demand) and streaming services, alongside the devices used to stream, sports media watched, and content genres and opinions. The survey used natural fall out in terms of demographics and included respondents from the age of 14+.

Juniper’s Digital TV & Video research includes a consumer survey conducted in the Chinese, UK and US markets to ascertain attitudes to online streaming services such as Amazon Prime and Netflix. The research also analyses current broadcast and OTT opportunities, monetisation strategies, key players, and future developments.

The study industry insights, sector dynamics, consumer survey, case studies, interviews, and benchmark industry forecasts.