Mobile TV Subscribers in Asia-Pacific to Reach 250 Million by Year-End 2014

Pyramid Research estimates there will be 59 million mobile video users in Asia/Pacific by year-end 2010. Over the next five years, this user base will increase, at a CAGR of 23 percent, to reach over 250 million subscribers and will generate a cumulative US$31 billion from mobile video services in Asia/Pacific.

Operators in Asia/Pacific can be assured that their networks will be prepared to deliver an enjoyable mobile video viewing experience to their subscribers due to network improvements allowing faster data transfer speeds with lower latency, in addition to the development and deployment of mobile broadcasting technology, notes Leslie Arathoon of Pyramid. “Ultimately, success will mean different things for different stakeholders. Mobile operators will want to make sure they are able to monetize rising demand for mobile video, particularly given the huge strain that bandwidth-rich video and streaming television can put on a mobile network,” adds Arathoon.

Regardless of the different goals that different stakeholders have, however, one thing is clear – the need to develop successful business cases for all involved parties in the provision of mobile video services. Mobile operators face the largest challenge of all, given the downward pressure on ARPS that most are experiencing and the significant strain on the network that the launch of mobile video implies.

“Operators in the region that are serious about their mobile video offerings are starting to understand the type of content, service, and pricing that best meets the needs of consumers,” Arathoon explains. “Simply put, the old system of simply forwarding TV content to mobile devices has proven ineffective, and operators are now going beyond editing content to producing content.”

Network Upgrades Put Mobile Video on the Fast Track is part of Pyramid Research's Asia/Pacific Telecom Insider report series. Download an excerpt of this report. This report is priced at $595 and can be  purchased online or by contacting info@pyr.com.