CABSAT and NAB Enter into Show Alliance for the Middle East Market

Dubai, UAE, January 3, 2014--CABSAT, the leading professional content management event in the Middle East, Africa and South Asia (MEASA), has inked an alliance with the USA’s National Association of Broadcasters Show (NAB Show) which will see the world’s two biggest industry show brands in their field collaborate on a world-class content management conference programme covering the latest trends, technologies and innovations in the global broadcasting and media market.

The CABSAT-NAB Show conference programme will roll-out alongside a range of additional new features, technology demonstrations, knowledge exchange platforms and themed exhibiting zones – such as the Content Delivery Hub, a sector focused on Over The Top (OTT) technologies delivering ‘anywhere, anytime’ digital and video content - at CABSAT’s milestone 20^th anniversary show - running 11-13^th March at Dubai World Trade Centre (DWTC).

Run over the show’s first two days, the conference programme will feature daily keynote speeches, state-of-the-art industry reports and technical programmes, as well as panel discussions focusing on the latest trends and developments shaping global and regional markets. Sessions will also address the industry’s global transition to digital broadcasting, how these developments affect the digital media and entertainment landscapes, as well as potential avenues to monetise multi-platform services.

“In-line with CABSAT’s wider modus operandi, our partnership with NAB Show will provide context for major international content management providers eyeing opportunities to accelerate the future development of MEASA’s content management markets,” said Trixie LohMirmand, Senior Vice President, Exhibitions & Events Management, DWTC, organiser of CABSAT.

“This new development underscores CABSAT’s 20-year commitment to deliver the greatest return on investment for our global exhibiting communities and increase their engagement with MEASA’s leading decision-makers in the creation, management and delivery of entertainment and news content,” added LohMirmand.

The CABSAT-NAB Show collaborative conference programme will, firstly, leverage NAB Show unparalleled Stateside network of industry-shapers and, secondly, assist NAB Show to realise its global strategy of enabling its association members, exhibitors and suppliers to explore and execute new business opportunities in rapid growth regions embracing new media technologies and digital solutions.

With profit revenues from mobile penetration rates amongst the world’s highest, rapidly increasing deployment of satellites, tremendous growth of Free-to-Air TV channels and huge investment in locally-produced media content, MEASA is viewed as a major growth territory for international production houses.

“We are pleased to partner with Dubai World Trade Centre and CABSAT to bring some of the world-class education we host at the annual NAB Show to the MENA region,” said Chris Brown, NAB Show’s Executive Vice President, Conventions and Business Operations. “NAB Show supports events around the world that enhance global business opportunities in broadcasting, digital media and entertainment – and the growth potential of this region is immense.”

With 20 of the region’s most innovative providers exhibiting from turn-key pods, the Content Delivery Hub - a sector focusing on Over The Top (OTT) technologies that facilitate the delivery of video or digital content via internet protocol and purpose-built platforms for ‘anytime, anywhere’ consumption - will also feature an open-air presentation theatre for live demonstrations.

Additionally, the Content and Studio Hub – providing live-feeds, alerts, blogs, social media updates and onsite interviews – will be streamed throughout the show via CABSAT TV.

Elsewhere, the CABSAT Global Meetings Programme – an exclusive platform for exhibitors and pre-registered visitors – will give show attendees access to a targeted, senior community of MEASA’s leading content management buyers, partners and suppliers.

With benefits including access to an online matchmaking tool, personal assistance from CABSAT’s in-house business team and three pre-scheduled meetings with potential partners, the Global Meetings Programme offers global players ready-made inroads into a MENA media and broadcasting market projected to be worth more than US $ 2 billion by 2015, according to the International Association of Broadcast Manufacturers (IABM).

CABSAT 2014 will bring together visitors from 110 countries and more than 900 exhibitors for a three-day event combining all aspects of the broader media and satellite spheres including: Acquisition & Production, Pro / Broadcast Audio, Management Systems, Post-Production, Content & Communication, Distribution & Delivery, Satellite & Communications and, all-new for next year, Connected Devices.

For more information go to:  www.cabsat.com