IPTV continues to offer a mix of opportunities and challenges. As telecoms sprint to become video network operators, broadcast, media, and satellite companies everywhere are placing their bets on what’s around the corner.
With all the fears of a recession and a tightening financial market hanging over the satellite industry in 2008, one particular market that has provided a good revenue stream for the industry in recent years may remain constant or even continue to grow.
IPTV uptake is increasing on a global scale as telcos develop compelling multi-play offerings to compete with cable and satellite operators. Infrastructure upgrades and strategic alliances between major industry players have enabled tier two and tier three telcos to deliver IPTV, leading to significant growth in rural markets. IMS Research forecasts that by 2012, over 52 million pay-TV subscribers worldwide will have adopted IPTV service with IP STB shipments growing nearly 30% annually during this time period.
The word Mark Dankberg used on 8 January in describing the impact on ViaSat of their announcement of the new Viasat-1 satellite was "transformational". In many ways Viasat-1 has the potential to remake the company from a manufacturer of specialized satellite and wireless communications equipment to that of an infrastructure business that owns the underlying technological asset that gives rise to a large array of services, from consumer satellite broadband to mobile to video services possible.
Euroconsult’s recently published report “World Satellite Communications & Broadcasting Markets Survey, Market Forecasts to 2016,” finds that growth in the fixed satellite market continues at a healthy pace, driven largely by digital entertainment and, more specifically, emerging digital markets. Accelerated deployments of corporate networks, significant needs for military communications and the takeoff of broadband access also contributed to growth.