Market Trends

by Omkar Nikam

Strasbourg, France, April 2, 2020--The transition of the video industry from traditional TV to OTT and IPTV is impacting  on satellite service providers’ video revenues. At the same time,  it has also created opportunities for the satellite companies to innovate and experiment by integrating satellite solutions in various video market verticals.

London, UK, March 30, 2020--Satellite-connected internet of things (IoT) devices are expected to rise to more than 10 million by 2025, according to Omdia. The installed base of satellite IoT connections will increase by nearly a factor of four in the coming years, expanding at a 25 percent compound annual growth rate (CAGR) from 2.7 million units in 2019 to reach 10.3 million units in 2025, as reported by the Omdia Satellite IoT Market Report – 2020 report.

Reston, Va., Month 27, 2020–The latest research from Comscore (NASDAQ: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, finds that OTT streaming has significantly increased across Connected TVs and streaming boxes/sticks in recent weeks. The higher utilization rates are the latest example of how media consumption shifts are rapidly occurring amid the COVID-19 pandemic.

Boston, Mass., March 26, 2020--Strategy Analytics has recently published its latest forecast for Subscription Video-on-Demand (SVOD) services such as Netflix. The forecast took account of the expected impact of the Coronavirus (COVID-19) pandemic, and although the longer term impact clearly remains uncertain, early evidence suggests that a boost to SVOD usage globally can be expected. As a result the forecast for global subscriptions was increased by 5% in comparison to the pre-pandemic model. The projection is now 949 million paid subscriptions globally by the end of 2020, suggesting an increase of 47 million compared to earlier forecasts.

New York City, NY, March 25, 2020--The World Teleport Association (WTA) today released Budgeting for Cybersecurity, a new research report that shares benchmarks for IT and cybersecurity spending and a structured approach to establishing and justifying a budget.

Addison, Tex., March 24, 2020--New consumer research from Parks Associates finds that more than three-fourths of US broadband households report it would be difficult for them to do without broadband service, a finding likely to increase following the widespread COVID-19 outbreak. 360 View: Broadband Services in the US reports that 60% of households would cancel their pay-TV subscription before canceling their broadband service.

London, UK, March 16, 2020--Latin America will have 81 million SVOD subscriptions by 2025; almost double the 42 million recorded at end-2019 according to Digital TV Research. This growth comes despite the recession affecting most countries in the region. 

Paris, France, March 10,  2020–In its latest research titled, “High Throughput Satellites: Vertical Market Analysis & Forecasts,” Euroconsult projects that High Throughput Satellite (HTS) revenue will reach $15 billion by 2028 with aggregate capacity leasing revenue over the 10 year period reaching $85 billion by 2028. Demand will be driven by nine vertical markets for a 26 percent annual growth rate over the ten-year period covered in the report. Supply is expected to grow by 12 times between 2019 and 2024.

Addison, Tex., March 10, 2020-- International research firm Parks Associates finds the churn rate among all OTT services was 35% in 2019, an increase of 25% from 2018.  The firm will examine strategies for OTT services to counter churn and attract new viewers during the complimentary webcast “Driving Engagement and Reducing Churn in OTT,” cohosted with Swrve on Tuesday, March 17, 1 p.m. CT.

Cambridge, Mass., March 3, 2020 – NSR’s latest report, Satellite Capacity Pricing Index, 6^th Edition (2020) finds capacity pricing declines decelerating in 2020, with the global mean price index declining by ~13% in Q1 2020, in contrast to ~17% in Q1 2019. This decline slows further in 2020, with signs of stabilization across some regions, bands, and applications to come by 2021 in advance of large waves of both GEO and Non-GEO capacity entering the market.