Global Markets - Market Trends
New consumer research from Parks Associates finds that more than three-fourths of US broadband households report it would be difficult for them to do without broadband service, a finding likely to increase following the widespread COVID-19 outbreak. 360 View: Broadband Services in the US reports that 60% of households would cancel their pay-TV subscription before canceling their broadband service.
The Asia Pacific Pay TV sector is the most vibrant in the world, with subscribers up by 45 million and revenues up by US$ 1.40 billion over the next five years according to Digital TV Research. Pay TV penetration will stay at around 69%.
Latin America will have 81 million SVOD subscriptions by 2025; almost double the 42 million recorded at end-2019 according to Digital TV Research. This growth comes despite the recession affecting most countries in the region.
International research firm Parks Associates finds the churn rate among all OTT services was 35% in 2019, an increase of 25% from 2018. The firm will examine strategies for OTT services to counter churn and attract new viewers during the complimentary webcast “Driving Engagement and Reducing Churn in OTT,” cohosted with Swrve on Tuesday, March 17, 1 p.m. CT.
In its latest research titled, “High Throughput Satellites: Vertical Market Analysis & Forecasts,” Euroconsult projects that High Throughput Satellite (HTS) revenue will reach $15 billion by 2028 with aggregate capacity leasing revenue over the 10 year period reaching $85 billion by 2028. Demand will be driven by nine vertical markets for a 26 percent annual growth rate over the ten-year period covered in the report. Supply is expected to grow by 12 times between 2019 and 2024.
NSR’s latest report, Satellite Capacity Pricing Index, 6th Edition (2020) finds capacity pricing declines decelerating in 2020, with the global mean price index declining by ~13% in Q1 2020, in contrast to ~17% in Q1 2019.
Pay TV revenues in Canada and the US peaked in 2015 at US $112 billion. Digital TV Research forecasts that revenues will fall by US$ 50 billion to US$ 62 billion in 2025.
As recently as the mid-2000s, the concept of a connected car was limited to maps and music. Now, as we begin a new decade, the market for hardware and software systems inside these connected vehicles is expected to reach $12.7 billion by 2030, according to a new report from Lux Research.
MarketBrief Report on the African Satellite Market sponsored by Amos Spacecom
A summary of the key trends and opportunities in the African satellite market.
To read or download this report click here.
