Global Markets - Market Trends
he World Teleport Association released a new research report entitled: "Finding Growth in Media Services." The report provides guidance on a changing media market and identifies opportunities and key trends.
Parks Associates, ahead of the release of COVID-19 Impact on Communications and Entertainment, predicts consumer usage of TVOD (transactional video on-demand) service will increase significantly in 2020. The firm’s OTT Video Market Tracker reports that in Q1 2020, 14% of US broadband households had used a TVOD service over the past 30 days, a five-point increase from the previous year.
NSR’s Maritime SATCOM Markets, 8th Edition report finds mixed impact to Maritime Satcom Markets in the near-term, a challenging middle period, yet optimism for longer-term sector health. On the footsteps of a strong 2019, with 24,000 VSAT-enabled vessels and over US$ 2.8 Billion in retail revenues, 2020 had initial signs of another strong year.
Streaming media intelligence company released its quarterly State of Streaming report for Q1 2020 today, revealing large increases in viewing, a significant rise in missed advertising opportunities, unexpected social leaders on TikTok and the continued dominance of Roku in the connected TV space.
New consumer data from international research firm Parks Associates reveals an increase in streaming video viewership during the COVID-19 outbreak. The survey of 10,000 broadband households, fielded between March 8 and April 3 to 10,000 US heads of broadband households, finds 76% of US broadband households subscribe to an OTT service, increasing by roughly six million households since Q1 2019.
Western Europe is forecast to have 197 million SVOD subscriptions by 2025, doubling from 88 million at end-2019. About 45 million subscribers will be added in 2020 alone, with the Covid lockdown providing a major boost according to new research from Digital TV Research.
NSR’s Aeronautical Satcom Markets, 8th Edition report projects a viable long-term In-flight Connectivity (IFC) market, despite significant near-term challenges due to COVID-19. Coming off a challenging 2018 and 2019, 2020 has already seriously disrupted the IFC market, with air traffic down by at least 80% in most regions.
Western Europe’s pay TV subscriber total will slip below 100 million by 2025. However, this is no US steep decline as subscriber numbers will drop by only 2.67 million between 2019 and 2025.
Total online video weekly streaming minutes on mobile grew 60% in aggregate across Indonesia, Malaysia, the Philippines and Singapore between January 20 – April 11, 2020, according to a new report published today by Media Partners Asia (MPA). With the disruption and subsequent lockdown measures enforced during the COVID-19 pandemic, total online video streaming weekly consumption reached 58 billion minutes on mobile by April 11, 2020 versus 36.4 billion on January 20, 2020.
OTT TV episode and movie revenues for 22 Eastern European countries will reach US$ 3.58 billion in 2025; nearly triple the $1.41 billion recorded in 2019. Russia will account for 40% of the region’s OTT revenues by 2025, with Poland generating a further 27% - so two-thirds of the total will go to these two countries.