Americas Markets - Latest Developments
Over the last few years I have been devoting a not insignificant percentage of my work energies to activities linked to the offshore and maritime sectors – strategically important customers of satellite industry equipment vendors, service providers, and operators. If you are a regular reader of this column, you will know all about the GVF Oil & Gas Communications Europe event that is taking place in Aberdeen, Scotland, as I write; and, about the forthcoming Broadband Maritime Europe 2010 conference that will take place in London, England, 28-29 June.
At the 2010 NAB Show, World Teleport Association was co-producer of the Destination Broadband Theater in the Upper South Hall. In 16 panel sessions over three days, we focused on two closely-related topics: delivering and monetizing video content delivered over broadband, and how traditional television distribution is evolving in response to the broadband revolution.
The World Teleport Association (WTA) announced the release of a new white paper, Strategies for Sustainability. The report presents WTA’s findings and outcomes from its March 2010 Member Forum on the Green Teleport as well as in-depth interviews conducted with early adopters of advanced energy management solutions among the Association’s membership.
Much attention is being paid to consumer broadband service via satellite as this has the potential to match the US penetration of DTH TV and Satellite Radio (DARS). However, there is still a very substantial ongoing business using various types of VSATs to serve commercial and govern-ment needs in developed and developing regions of the world. After all, satellite communications is the best alternative if modern terrestrial infrastructure is not available.
When I think about 3D the British expression "two swallows don’t make a summer" keeps coming to mind. In the last few months we’ve indeed seen two "swallows": "Avatar" and "Alice in Wonderland", both of which generated the vast majority of their significant revenue (they were respectively the 1st and 22nd highest grossing films ever) from the theaters showing the movies in 3D. "Call of the Wild" also in 3D was released six months before "Avatar" but only managed to produce box office revenues of around $30,000 in the US.
During the most recent broadcasting trade shows since the IBC in Amsterdam last fall, 3D technology has been the buzz including the NAB show in Las Vegas early this month. The blockbuster success of 3D movies such as Avatar help fuel interest in 3D technology among tech-savvy consumers, but will 3D—essentially a recycled technology that was first introduced in the 50s and became a passing fad—deliver the goods this time around?
The Connection is in the Satcoms. In my various recent columns in this space I have focused on important, and ongoing, key thematic developments in the communications solutions marketplace which are separately, and collectively, creating manifold expansion opportunities for the satellite communications industry to leverage the several advantages that it has over all other communications technologies and platforms.
The issue of inadequate bandwidth in the world very small aperture terminal (VSAT) market has experienced a conflicting impact: a spurt in service revenues and, simultaneously, a dip in the sales of equipment or hardware. VSAT providers, while pleased with the hike in service revenues, are wary of pricing many potential, cost-sensitive VSAT users out of the market.
Despite the disappointments of the Copenhagen climate talks, climate change is fast becoming a reality for business. It is partly a matter of planning for the future. The political battles rage on, taking different paths in different parts of the world, but the overall trend is clear. Activities that produce greenhouse gases will be penalized economically. More efficient use of resources from energy to water will become a high priority. Companies face a choice of when, not if, to “go green.”
At the 4th Annual Navy Satcoms Users Workshop organized by the Satellite Industry Association (SIA) during the AFCEA West show in San Diego last February 3rd, senior U.S. Navy officials affirmed that the US Navy’s reliance on commercial satellite communications will continue to grow in the next few years.
