Western European OTT TV episode and movie revenues will reach US$ 23.02 billion in 2023; more than double the US$ 9.84 billion recorded in 2017. Revenues for 18 countries are expected to climb by US$ 2.63 billion in 2018 alone.
Simon Murray, Principal Analyst at Digital TV Research, said the UK is the largest OTT revenue earner in the region by some distance and that its US$ 2.98 billion generated 30% of the 2017 total. He added UK’s US$ 6.80 billion in 2023 will represent a similar proportion.
SVOD became the region’s largest OTT revenue source in 2016 by overtaking AVOD. SVOD’s share of the total will reach 54% by 2023, up from 45% in 2017.
SVOD revenues will almost triple by reaching $12.47 billion in 2023 – up from $4.44 billion in 2017. The UK will remain the SVOD revenue leader by some distance – generating as much as second-placed Germany and third-placed France combined by 2023.
The Western Europe OTT TV and Vide Forecasts report estimates 98.85 million SVOD subscribers by 2023, up from 50.34 million at end-2017. Nearly 15 million subscribers will be added in 2018 alone, with 11 million more expected in 2019.
The report also projects that By 2023, 69.3% of Western European TV households will subscribe to an SVOD platform; up from 38.4% at end-2017. [Gross subscriptions. If a household takes two subscriptions then it is counted as two subscribers]. Norway will have the highest proportion at 104.8% by 2023. Germany, Italy, France and Spain will all fall below the regional average by 2023.
Netflix will remain the largest SVOD platform by some distance, with 49.75 million paying subscribers in 2023 – or half of the region’s total. This is the same as the 2017 proportion. The 2023 total includes 22 million Amazon Prime Video subscribers.
