Internet-ready device sales expected to more than double between 2011 and 2015 according to the third edition of its “Digital home and connectable devices” market report which provides readers with a detailed inventory of the internet-ready device market: TVs, set-top boxes, digital media boxes, computers, portable media players, etc. It also includes market figures up to 2015, along with a series of case studies that provide the foundation for a strategic analysis of the issues facing industry players, and innovative applications that will help consolidate the digital home.
"The technical building blocks for the digital home are available, but several views on how it should be organised are vying for the upper hand, depending on the market players and their core business: proprietary silos, technical interoperability of the devices, content and in-the-cloud services,” says Laurent Michaud, the report’s Project manager and head of IDATE’s Consumer Electronics & Digital Entertainment Practice. “By providing access to content that is stored or distributed in the cloud, the connected TV, ISPs’ new-generation set-top boxes and now tablets are the new driving forces in the digital home’s development,” she added.
The device is king – the inexorable rise of connectable devices
Sales of digital home devices (factored into the IDATE report) will increase between 2011 and 2015, with more than 2 billion units expected to be sold in 2015.
• The emergence of digital home solutions has been spurred by game consoles on the one hand and, on the other, by devices dedicated to managing content and to providing access to the Web.
• The integration of solutions still falls short on many fronts, especially in terms of the quality of the interfaces, continuity of service and payment systems.
• In 2010, one out of every two devices sold was internet-ready, and there were 1.3 billion connectable devices in use by the end of the year.
• Even before the connected television has become ubiquitous, TV accounts for more than 20% of connectable devices sold, in particular thanks to the popularity of game consoles. By 2015, most televisions will access the Web directly through built-in connectivity.
• In 2015, internet-ready device sales will reach 1.6 billion units worldwide, accounting for 78% of all devices sold.
• Although device sales are expected to increase by 2.2 times between 2011 and 2015, sales revenue will increase by a factor of only 1.7, to reach over 400 billion EUR in 2015.
• The computer’s relative weight in the fleet of connectable devices deployed will decrease as mobile phones and televisions increase their share.
