Research and Markets has announced the addition of the "Brazil - Mobile Market - Overview, Statistics and Forecasts" report to their offering. Brazil's mobile market is the fifth largest in the world. Though penetration has passed the 100% mark, the number of subscribers continues to grow, as many Brazilians have more than one SIM card.
Due to robust competition, multiple accounts, and a high proportion of prepaid customers, ARPU in Brazil is behind the world average. It may decrease further with the advent of MVNOs, since regulations have been approved allowing companies such as banks and retailers to offer MVNO services.
Mobile broadband has become a major option for Internet access in Brazil, as it is available in many areas that have no fixed broadband coverage. Driven by the popularity of social networks, smart phone sales tripled in 2010, but penetration is still low compared with the rest of the world.
The government is keen to see the deployment of 4G/LTE before the next FIFA World Cup, to be hosted by Brazil in 2014. Spectrum is being reallocated for this purpose, and an auction is scheduled for 2012. Accompanied by key market statistics and analyses, this report provides an overview of the mobile voice and data market. It also contains scenario forecasts for the years 2015 and 2020.
For more information go to: http://www.researchandmarkets.com/research/29e145/brazil_mobile_ma
