Germany had a total of 37.67 million analog and digital TV homes by the end of 2008. With 16.2 million households, satellite reached 43% of all German households, while 18.45 million households or 49% watched television via cable in 2008. The terrestrial television DVB-T had 2.75 million share of seven percent, followed by IPTV with 270.000 households and a share of one percent. These were the results of the latest Satellite Monitor, conducted annually on behalf of SES ASTRA.The methodology and the results are controlled by independent institutes. 6,000 telephone and face-to-face interviews were conducted at the end of last year.
"This year’s Satellite Monitor results confirm that satellite represents the most attractive digital reception mode and continues to be the leading infrastructure for digital broadcasting," said Wolfgang Elsäßer, Managing Director of SES ASTRA in Germany. "The fact that every second household in Germany receives digital television, represents an important milestone." he added.
Highlights of the Satellite Monitor figures for year-end 2008 in Germany:
•Total of 37.67 million analogue and digital TV homes in Germany;
•20 million TV viewers receive programs digitally (up from 42 percent in 2007 to 53 percent in 2008 – includes all reception modes: satellite, cable, terrestrial, IPTV)
•Satellite reached 16.2 million households (43 percent);
•69.4 percent of satellite households are digital;
•Cable reached 18.45 million households (49 percent);
•31.3 percent of cable households are digital;
•Terrestrial TV (DVB-T) had 2.75 million viewers (7 percent);
•IPTV reached 270,000 households (1 percent).
Results of the Satellite Monitor for all of Europe will be announced on March 24, 2008 in a presentation in London.
