ATSC, The Broadcast Standards Association,® has appointed noted Indian broadcasting executive Anil Bhardwaj as Director of Technology & Strategy for India and Emerging Markets, reinforcing the organization’s strategic engagement across India and key international markets.
Anil Bhardwaj
In his new role, Bhardwaj will represent ATSC’s interests in India, with a particular focus on collaboration with the Telecommunications Standards Development Society (TSDSI), India’s telecommunications standards development organization, while driving broader relationship-building efforts across the region. His appointment underscores ATSC’s commitment to global partnerships and leading the advancement of next-generation broadcast standards.
An Electronics and Communication Engineer with postgraduate qualifications in Marketing and Information Technology, Bhardwaj brings two decades of broadcast industry experience, specializing in terrestrial broadcasting across South Asia, the Middle East, East Africa, Australia, New Zealand, and the Pacific Islands. He has successfully led international sales operations, expanded market presence, and secured high-value broadcast projects throughout his career.
“Anil’s extensive international experience, strategic mindset, and deep understanding of both technology and regulatory landscapes make him an exceptional addition to the ATSC team,” said Madeleine Noland, President of ATSC. “As Direct-to-Mobile (D2M) commercialization gains momentum in India, his leadership in will be instrumental in building strong partnerships, advancing standards collaboration, and accelerating the adoption of next-generation broadcast technologies for mobile and more.”
Bhardwaj has held leadership positions with globally recognized organizations including GatesAir, Jampro Antennas, and Triveni Digital. In these roles, he was instrumental in strengthening market share, cultivating strategic partnerships, and advocating for advanced broadcast technologies in emerging markets.
In addition to his technical and commercial expertise, Bhardwaj holds a law degree and is a Registered Advocate with the Delhi High Court. His legal background provides valuable insight into regulatory frameworks and compliance requirements, as well as government tender processes - an increasingly important dimension of international standards adoption and market development.
Bhardwaj has also completed an Executive Programme in FinTech and Financial Blockchain from IIM Calcutta and has been recognized with the Indian Achievers Award and the CEO’s Award for Sales Excellence.
Over the past several months, as ATSC’s senior advisor in India, Bhardwaj has already been actively engaging industry stakeholders, strengthening partner networks, and contributing strategic insights that support ATSC’s long-term objectives in the region. His focus on collaboration with TSDSI and other key organizations are expected to help ensure alignment between global standards development and regional market needs.
Noland said ATSC looks forward to leveraging Bhardwaj’s expertise to deepen relationships with broadcasters, policymakers, and technology partners across India and beyond. Stakeholders seeking South Asia next-generation broadcasting insights or support are encouraged to connect with Anil.
ATSC, The Broadcast Standards Association, is an international, non-profit organization developing voluntary standards for multimedia broadcasting. The ATSC member organizations represent the broadcast, broadcast equipment, motion picture, consumer electronics, computer, cable, satellite, and semiconductor industries. We are defining the future of television with the ATSC 3.0 next-generation broadcast standard.
For more information, please visit www.ATSC.org.