European Broadcasting Union Launches New Europe-wide Broadcast Industry Survey

Geneva, August 25, 2011 – The European Broadcasting Union (EBU), working with Futuresource Consulting, today announced the launch of new research into the key business challenges and future opportunities for European broadcasters in an evolving market. This is the first study of its kind within the broadcast industry and will shed light on the shifting broadcast marketplace, consolidation, cost pressures and potential new revenue streams for the industry, as well as how buying behaviours may be changing on account of financial pressures. The results will be analysed within the context of the wider broadcast environment to ensure a thorough and long-term understanding of the marketplace.