Global Markets - Market Trends
While being the world's most rapidly growing market for mobile telephony, Africa is also home to some of the fastest growing fixed-line markets in the world. Roughly half of the continents 54 countries had positive growth in the fixed-line sector in 2011 and at least seven of them saw double digit growth rates, while in some of the other markets fixed lines are rapidly being replaced by mobile phones, according to a new Research and Markets Report entitled “Africa - Fixed-line, Internet and Broadband Statistics.”
About 35.3% of TV homes (14.0 million) in Sub-Saharan Africa took digital signals by end-2012, according to a new report from Digital TV Research. The Digital TV Sub-Saharan Africa report forecasts that digital TV penetration will rocket to 95.5% by 2018 – with household numbers quadrupling to 49.0 million.
Full digital transition will have been completed in Kenya, Tanzania, Uganda and Zambia by end-2015.
There are 425 million devices connected to the Internet in U.S. homes, according to a new Connected Intelligence report from The NPD Group. The Connected Home report found that while computers are still the primary connected device, numerous others are diminishing the computer’s relevance to the broadband content marketplace.
TV has long been the poster-child for the advertising industry, but its ability to deliver mass audiences is increasingly coming under scrutiny. In recognition of this changing environment, Informa Telecoms & Media has taken a converged approach to its advertising research.
Up until the booming era of free to air satellite TV, terrestrial TV was the main source of entertainment and information for people in the Arab World. Today, local terrestrial TV stations are still alive in the region, although the boom in the supply of free satellite TV channels in the Arab region seems to have stifled the terrestrial TV landscape.
Fixed broadband in Asia still dominated by the North Asia players as the other markets try hard to close the 'digital gap. 'The energetic expansion of broadband was for a long time a phenomenon limited to the developed economies, with narrowband dial-up access being the norm in the majority of the poorer developing countries of the region, according to a new report entitled "Asia Fixed Broadband and Internet Market Forecasts. "
Global pay-TV market added nearly 47 million subscribers in 2012 reaching a total of 864 million subscribers. “The growth in satellite, cable, and IPTV markets was strong, although digital terrestrial TV growth was flat in 2012. ABI Research expects that the pay-TV market will continue to grow in 2013 to reach 907 million subscribers,” said Jake Saunders, VP and practice director of core forecasting.
Germany has one of the world's most technologically advanced telecommunications systems and is the largest telecom market in Europe. Because of intensive capital expenditures since reunification in 1990, the formerly backward system of the eastern part of the country, dating back to World War II, has been modernized and integrated with that of the western part.
Informa Telecoms and Media forecasts that the OTT video market will be worth over US$37 billion in 2017. However, advertising will still be a larger revenue-generator than subscriptions in the OTT-video market in 2017, highlighting its continued immaturity. Although US$37 billion is an eye-catching number, OTT remains a small proportion of total TV and video revenues.
COMSYS released the thrid edition of its Maritime VSAT report. The report projects vigorous growth in the maritime VSAT market, forecasting that the number of vessels in service will double by 2016, bringing the total number of VSATs in service to more than 26,000. Market revenue expanded 9% in 2010 and 2011 and is now close to $1 billion, due to increased demand for bandwidth.
