Global Markets - Market Trends
Multimedia Research Group (MRG) believes that the growth of TV multi-taskers, defined as people who are using a second screen device to view or control content related to what they are watching on the big screen (TV), will be the primary users of personal program guides, and will spur continued use and development of recommendation engines. Research data confirms that there are approximately 36 million mobile device owners (14% of US 13+ adults) that use their smartphones and/or tablets in association with TV programs they are currently watching.
Global pay TV households will reach nearly 1 billion by 2018, up from 772 million in 2012 and 814 million in 2013. According to the Digital TV World Household Forecasts report, the Asia Pacific region will contribute 59% (587 million) of the global total by 2018.
Based on forecasts for 97 countries by Digital TV Research, China will have the most pay TV subs, at 313 million by end-2018, followed by 158 million in India and 107 million in the US. These three countries will account for 58% of global pay TV households by 2018.
QuickPlay Mediatoday revealed the results of a survey focused on mobile TV and video viewing habits as well as ad tolerance in the United States, Canada and the United Kingdom. The survey results reveal insights about ad tolerance across streaming devices, the popularity of Live TV, video on demand (VOD) and the factors that motivate users to pay for premium services.
U.S. Consumers are More Tolerant of Streaming Video Ads
By 2015 there will be an estimated 119 million connected devices, including the TV, delivering broadband Internet to TVs in U.S. homes, a 51 percent increase from the 78.5 million currently Internet connected today, according to a new report from global information company, The NPD Group
The number of pay TV subscribers in Western Europe increased by 1 million in 2012 to 94.1 million, and will climb by another million in 2013, according to a new report from Digital TV Research.
This comes despite pay TV subscriptions falling in Italy (down by 482,000) and Spain (down by 350,000) in 2012. Italy and Spain will experience further falls in 2013, but both countries will start to recover in 2015.
Global mobile data traffic expanded at 69% in 2012 and is anticipated to grow at 72% in 2013 to reach 23,000 Peta Bytes, according to ABI Research. By 2018 total mobile data traffic will likely eclipse 131,000 Peta Bytes.
“There has been much ‘doom-mongering’ about this growth in mobile data traffic but mobile carriers should not panic just yet. There are indications that mobile carriers have a number of options to handle the traffic loads,” said Jake Saunders, VP and practice director for core forecasting at ABI Research.
Point Topic has published its latest set of 5-year worldwide broadband subscriber number forecasts. It predicts there will be 940 million fixed broadband subscribers across the globe by the end of 2018.
The forecasts report is free to access for anyone who registers on the Point Topic site.
Fueled by demand in emerging markets, worldwide pay-TV subscriber households grew by an impressive 8% in 2012. MRG research highlights that the market growth was significantly influenced by the type of pay-TV services available (cable TV, satellite TV, or IPTV) in each country or geographic region, and by the overall competitive environment for pay-TV services. Current trends that are shaping the pay-TV market include:
Singapore, May 24, 2013--InMobi, the largest independent mobile advertising network, today unveiled its first global report into multi-screen viewing behavior. The study surveyed 15,000 mobile web users across 14 markets and provides marketers with valuable insight into the ways in which consumers engage with content across multiple screens. The report uncovers that mobile now ranks first in media consumption among mobile web users, who now consume 108 minutes of the average seven hours of media consumed per day via their mobile device.
A new report from Juniper Research has found that by 2017, 2 billion mobile and tablet users will watch TV and video on their devices. This is attributed to the growing popularity of short and easily shared video clips, and the increased global uptake of connected devices with faster processors and better displays.
Users ‘Cut the Cord’
