by Lou Zacharilla, Director of Development Society of Satellite Professionals International

As we head towards the end of 2008, leadership, change and the future are the three most prominent words in speeches  given in the world of politics. Both Senators Barack Obama and John McCain in their quest to be the future leader of the United States have campaigned hard on a theme of “change,” (although their definition “change” seems to change with each day’s headline!)  Theirs follows last May’s election in France, where  President Sarkozy  was swept into power on the winds of change.  In Russia and Latin America new leaders, verbally dedicated to the changes needed to create a better world, have been installed.  Sit quietly for a moment and you will no doubt hear the sighing of cynics, who maintain that in politics plus ca change, plus c’est la meme chose.   Perhaps in politics this will again be proven.  However, there is one business where change is taking place quietly and with results.

With many industries around the world in the doldrums due to the current economic crisis, NSR's latest multi-client market research report released December 3rd, 2008 entitled the Global Assessment of Satellite Demand, 5th Edition, projects that the commercial satellite transponder leasing market should emerge relatively unscathed.

Many vendors anticipate a decline in U.S. Military demand for commercial satellite services, and indeed President-elect Barack Obama has promised to withdraw troops from Iraq within a 16-month period, or by mid-2010. The impending pullout suggests limited presence and thus a decrease in military needs for satellite services, at least from outsourcing capabilities to commercial assets. However, President-elect Obama has likewise indicated that in Afghanistan, troop levels should actually increase.

One of the industry’s  little secrets is actually a major trade show that attracts almost three times the number of attendees as the annual Satellite show in Washington, D.C.  The Broadcast, Cable and Satellite Eurasia  Expo and Conference held annually in November in Istanbul, Turkey attracted over 14,000 attendees in 2007 and 511 exhibiting companies from 44 countries. The exhibition and conference’s main draw is the emerging market of over 500 million people in the Eurasian region where Turkey is a major center.  

With the global financial downturn, satellite companies are always looking for new and emerging markets to sell their products and services.  But with the increasingly global nature of the world’s economies, there are fewer markets left to explore.

A new generation of satellites, and spectrum assigned to mobile satellite services, will play a prominent role in the next major development in television and radio broadcasting.

·         Satellites will enable relatively rapid roll-outs across major regions of the world and spectrum assigned to mobile satellite services holds the key to unlocking this potentially massive market.

·         A combination of satellite and terrestrial transmission will deliver the next generation of television, radio and associated multimedia services to mobile and in-vehicle receivers.

Growth in the fixed satellite market has maintained its healthy pace, driven by digital entertainment and emerging digital markets. Accelerated deployments of corporate networks, considerable needs for military communications and broadband access uptake have also contributed to growth, according to Euroconsult’s recently-issued report “World Satellite Communications & Broadcasting Markets Survey, Market Forecasts to 2017.” The report said that the satellite fixed services market is well poised to face the current economic downturn.

Mobile Satellite Services Sector Enters Heavy Launch Phase amidst Financial and Economic Uncertainty

by Robert Bell, Executive Director, World Teleport Association

By “favorite,” I mean “least favorite,” the way the Millennial generation calls something “bad” when they really mean “good.”  My favorite recession ran from 1989 to 1991.  Fairly mild in most of the United States, it was devastating in the New York metropolitan area where I live.  It was…well, it was sufficiently interesting that I don’t really want to talk about it after all.

The first modern Olympics held in Athens in 1896 featured some 241 athletes and were probably witnessed by several thousand spectators. Well over 10,000 athletes are expected for the 2008 Summer Olympics in Beijing, and the best estimates are that the TV viewership records broken during the 2004 Olympics will be smashed once again this year with the possibility of over 4 billion people watching the events in the coming days.