MarketBrief Report on Satellite in an OTT World sponsored by ST Engineering iDirect

A summary of the key trends and innovative approaches to satellite in an OTT world. 

Featuring:

Satellite in an OTT World Report  by Elisabeth Tweedie

Interview with Hans Massart, Head of Media and Broadcast, ST Engineering iDirect

To read or download the pdf of full report click here.

In its latest research, Prospects for In-Flight Entertainment and Connectivity, Euroconsult provides a strategic review of the market reset resulting from the COVID-19 pandemic and its significant impact on the aviation industry. In-Flight Connectivity (IFC) has been a key driver for the entire ecosystem and constituted a $1.4 billion market in 2019.

"Over-the-top (OTT) streaming services overtake cable and satellite viewing in USA.”  “More Netflix viewers than Sky satellite TV viewers in the UK.”  As you read headlines like these, it would be easy to think that satellite, not only as a Direct-to-home (DTH) service, but also as a content delivery provider has lost its place in the value chain.  Nothing could be further from the truth.  There are many reasons why satellite will continue to be both necessary, relevant and indeed an essential partner for key players in the OTT industry, and this MarketBrief will examine the key ones.

The Asia Pacific region will have 467 million SVOD subscriptions by 2025, up from 267 million in 2019. China will contribute 279 million SVOD subscriptions in 2025 – or 60% of the region’s total. India will supply a further 66 million – triple its 2019 total according to Digital TV Research.

Where does high quality of service come from in a satellite services operation that runs  24x7?  There are obvious factors like the reliability of power and connectivity, provision against disaster like fire suppression and adequate attention to maintenance.  But quality of service is ultimately a product of human ingenuity, and its roots reach into the culture of the organization. 

A new study from Juniper Research has found that the number of vehicles with embedded connectivity will reach 200 million globally by 2025; rising from 110 million in 2020. One of the main beneficiaries of this growth will be mobile operators. The incorporation of eSIMs (embedded SIM) into the vehicle will enable operators to leverage their existing network infrastructure to claim $3 billion of additional service revenue by 2025, by acting as an M2M (Machine-to-Machine) connectivity provider.

Amid the COVID-19 crisis, the global market for Maritime Satellite Communications estimated at US$ 2.8 Billion in the year 2020, is projected to reach a revised size of US$ 4.6 Billion by 2027, growing at a CAGR of 7.7% over the period 2020-2027 according to a new study by Research and Markets.

Like every technology field, cybersecurity is filled with buzzwords. They have vital meaning to practitioners – but they can also be a barrier to understanding for managers who have to make decisions about cybersecurity based on their knowledge of finance, sales or satellite communications.

New Parks Associates consumer research finds 62% of US broadband households subscribe to a traditional pay-TV service via a cable or satellite provider, down from 69% in Q1 2019, even as the average amount of video watched per week has spiked to more than 37 hours per household.

The Asia Video Industry Association (AVIA) held its first country focused seminar of the year with a deep dive into the media and video industry of Thailand and the pursuit of growth in the market across both traditional and online platforms.
Thailand’s media industry is undergoing seismic transformation driven by technological and commercial change. With the first commercial 5G networks becoming available to consumers as early as next year, there is no doubt the market will see continued acceleration in the consumption of content across multiple devices and platforms.