Global Markets - Market Trends
At Q3 2022, OTT pay TV and IPTV offers crossed the 50% penetration of pay TV subscriptions mark in Western Europe, highlighting the continuous progression of OTT services and its adoption by telecom operators.
Traditional premium satellite intensify their shift towards OTT

Western European pay TV revenues will decline by nearly $5 billion between 2022 and 2028 to $22 billion – down by 18%. The pay TV subscriber count will drop by 7%, so revenues will fall faster – revealing lower TV ARPUs and less emphasis on TV from the operators.
The digital connectivity divide separating the globe's least developed countries (LDCs) from the world as a whole shows no sign of narrowing. In fact, it is widening on key factors, according to ITU's Facts and Figures: Focus on Least Developed Countries.
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High-speed fibre is now the primary fixed broadband technology in 19 out of 38 OECD countries, according to the latest data. Among these countries, 15 have a share of fibre subscriptions of over 50%.

In their latest edition of the FSS Capacity Pricing Trends report, Euroconsult, the leading global consulting firm for satellite-enabled markets, reported that fixed-satellite service (FSS) capacity pricing is decreasing at a rapid rate due to services supported by next-generation geostationary (GEO) and non-geostationary orbit (NGSO) HTS systems such as Starlink undercutting the market. At the highest industry level, FSS capacity pricing continued to erode in 2022, as the global volume of leased and used capacity increased at a rate that far outpaced the growth in satellite operator revenues.
(GLOBE NEWSWIRE) -- A new report from Kaleido Intelligence, a leading connectivity market intelligence and consulting firm, has found that direct-to-satellite connectivity, where unmodified cellular smartphones and IoT devices leverage satellite communications networks, will see revenues for connectivity services reach over $9 billion annually in 2030.

Middle East & North Africa OTT TV episodes and movies will generate $5.69 billion by 2028; double from $2.83 billion in 2022. Turkey, Israel and Saudi Arabia together will account for 55% of the region’s revenues by 2028. The 13 Arabic-speaking countries will generate $2.47 billion in 2028; up from $1.28 billion in 2022.
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Africa will have 15.57 million paying SVOD subscriptions by 2028, up from 6.15 million at end-2022. Despite this fast growth, SVOD penetration rates will remain low, with only 7% of TV households paying for at least one subscription by 2028 –up from 4% at end-2022.
