Americas Markets - Market Trends


Washington, DC, August 4, 2011

Mobile Digital Television is on track to reach two-thirds of U.S. households by early 2012, as dozens of TV broadcast stations are now installing new transmission equipment that will allow live, local TV signals to reach viewers wherever they go in a local market. Based on a new survey of member plans, the Open Mobile Video Coalition of America's (OMVC) broadcasters announced that 96 stations are now on-the-air with Mobile DTV and that the total number of Mobile DTV stations is expected to grow to 126 in 48 markets by the end of the year.

Scottsdale,Ariz., July 27, 2011

Applications have dominated the news in the smartphone and tablet worlds for some time but with the advent of “smart TVs” consumers are now rapidly adopting online TV applications that are integrated into their connected TVs. A new In-Stat research survey estimates that over 60% of these connected households will use a TV app at least once per week.

Middlesex, UK, July 26, 2011

On-demand TV revenues from movies and TV programs (and excluding revenues from other sources such as sports and adult and also excluding SVOD packages) will reach US$5.7 billion in 2016, up from US$3.6 billion in 2010 and US$2.1 billion in 2006, according to the report published by Digital TV Research.

London, July 12, 2011

Digital TV Research forecasts that the number of pay DTH homes will be 195 million across 73 countries by end-2016, up from 139 million at end-2010. The Satellite TV Forecasts report estimates that penetration was 10.3% of TV households at end-2010, and will reach 13.1% by 2016. India will lead the sector with 45 million pay DTH homes in 2016, followed by the US with 36 million. However, penetration will be highest in South Africa (47%) and Ireland (41%).

Scottsdale, Ariz, July 11, 2011

Worldwide set top box revenue, as a whole, will decline slightly in 2011 over 2010, with Latin America and Middle East/Africa the only regions showing any increase in shipments. However, despite the general maturation of the market, IP set top box shipments are forecast to increase by over 1 million units in 2011 according to In-Stat.

Cambridge, Mass., July 1, 2011 by NSR

New NSR Report Forecasts MSS Market Will Grow to $10.2 Billion by 2020

NSR's newly released Mobile Satellite Services, 7th Edition,   finds the MSS market coming out of the recession faster than expected and will see increase competition, further consolidation, and a blurring between MSS and FSS products and services that will accelerate the transition to broadband mobility and converged connectivity satellite products.

Scottsdale, Ariz., June 28, 2011

ABI Research has released the first part of its “Technology Barometer: Digital Living” study which surveyed 2000 consumers in the United States about consumer electronic products in their households (device type, number of devices, and brands), home networking, and connected devices.

Despite the attention given to-cord cutting, this trend has not generated the momentum some (not including ABI Research) expected: in this survey only 10% of respondents did not subscribe to a pay-TV service.

Cambridge, Mass., June 7, 2011 by NSR

Industry to Emerge from Cyclical “Trough” with New Crest in 2016 Averaging 70 Launches Annually 

According to NSR's newest market research report, Global Satellite Manufacturing and Launch Markets released today, the industry should launch satellites worth collectively over $250 Billion over the next 15 years. NSR expects that the stability offered by GEO ComSat replacements, the Ka-band/HTS “me too” syndrome, Government contracts and the steady stream of Science & Navigation missions should see over 1,600 satellites launched by 2025.

Dublin, Ireland,  June 2, 2011

Research and Markets has announced the addition of the "Brazil - Mobile Market - Overview, Statistics and Forecasts" report to their offering.  Brazil's mobile market is the fifth largest in the world. Though penetration has passed the 100% mark, the number of subscribers continues to grow, as many Brazilians have more than one SIM card.

San Jose, Calif. June 2, 2011

Annual global IP traffic will reach the zettabyte threshold (966 exabytes or nearly 1 zettabyte) by the end of 2015 according to the latest Visual Networking Index by Cisco.   In 2015, global IP traffic will reach 966 exabytes per year or 80.5 exabytes per month.

Highlights of the report include:

Global IP traffic has increased eightfold over the past 5 years, and will increase fourfold over the next 5 years. Overall, IP traffic will grow at a compound annual growth rate (CAGR) of 32 percent from 2010 to 2015.