Americas Markets - Market Trends
Driven by rising demand for fast Internet access, particularly from China and other developing regions, the global broadband subscriber base is set to grow by nearly 60 percent in the coming years, with about 350 million new consumers projected to come online from 2011 to 2015. The number of broadband subscribers worldwide will amount to 949 million by 2015, up 58 percent from 600 million in 2011, according to an IHS iSuppli Broadband & Digitally Connected Home Market Tracker report from information and analysis provider IHS.
New consumer research from Leichtman Research Group, Inc. (LRG) found that 69% of households in the United States have at least one high definition television (HDTV) set -- up from 17% in 2006. Over the past five years, 52% of US households adopted HDTV.
In addition, 48% of HDTV households have more than one HDTV. Overall, about one-third of all US households now have multiple HDTV sets -- up from about one-sixth of all households two years ago, and 4% five years ago. Yet, about 45% of TV sets in HD households, and close to 60% of all TV sets in the US, are not HDTVs.
Global TV advertising grew by 3.5% in 2011 to $154 billion, despite the Eurozone crisis (which hit Spain, Greece, Ireland and many Eastern European territories the hardest), natural disasters (Japan, Thailand, the Philippines and Turkey) and the Arab Spring revolts. In contrast, economic booms in Latin America and Asia Pacific led to significant growth, according to a new report from Digital TV Research.
The worldwide pay-TV market will continue to grow to generate service revenues of $236 billion by the end of next year. Cable TV operators continue to face increasing competition from IPTV and over-the-top (OTT) services. Increasing broadband penetration and the growing number of people using Internet-connected devices are supporting subscriber growth in IPTV and OTT services.
ABI Research anticipates that mobile devices may turn out to be the best form factor to bring 3D technology into mainstream markets. By 2015, 3D devices—including smartphones, notebooks, mobile Internet devices, and portable game players—will comprise over 11% of the total mobile devices market.
Global consumer spend on online video has exploded in 2011, according to the latest research from Strategy Analytics, “Global OTT Video Forecast: Q4 2011.” Global online video spend will soar to $3.5 billion in 2011.
Internet-enabled TV devices, including Smart TVs, connected Blu-Ray players, game consoles, and streaming media players continue to grow their footprint within consumers’ homes. Already about 17 million US households currently own a connected TV, and ownership of streaming media players has nearly doubled since the end of 2010. Yet only a fraction of consumers that own an Internet-capable TV device actually connects it to the Internet to become over-the-top (OTT) video consumers.
Shipments of 3D LCD TV panels reached 6.6 million units in Q3’11, accounting for 27% growth Q/Q. The pattern retarder type and shutter glass type are growing by 34% and 23%, respectively. According to NPD DisplaySearch Quarterly Large-Area TFT LCD Shipment Report – Advanced LED + 3D, panel makers are targeting very strong 30% growth in 3D LCD TV panel shipments for Q4’11. Downstream manufacturers and brands are continuously promoting 3D, and end-user awareness and interest are growing. In Q3’11, 3D TV panel penetration in total LCD TV panel shipments reached 12%.
The global market for GPS Navigation and Location Based Mobile Services to rise to $15.2 Billion in 2016, a Compounded Annual Growth Rate (CAGR) of 22.7% according to IE Market Research Corporation (IEMR) report, Global GPS Navigation and Location Based Services Market Forecast, 2008 - 2016.
Despite being volatile in nature to an extent, the satellite industry, with its solid base, is slated to have strong growth potential, considering the fact that it forms an essential element in meeting major telecommunications service requirements. Technological advancements during the last few years greatly enhanced the compression technology. Enhanced compression technologies and digitalization have resulted in transmission of more content on each transponder, thereby restraining transponder demand, according to a new report by Global Industry Analysts, Inc.
