by Elisabeth Tweedie
Los Angeles, Calif. , April 5, 2024 - It would appear that whichever way you look, the outlook for traditional consumer Pay TV, is pretty bad. According to Ampere Analysis, in the US, this year is predicted to be the crossover year. The year in which streaming revenue (from subscription video-on-demand (SVoD) and hybrid subscription/advertising services) finally overtakes revenue from traditional pay TV subscriptions. In terms of actual numbers of subscribers, the crossover occurred in 2016, but since the average revenue per user (ARPU) for streaming services is so much lower than that for satellite or cable bundles, it has taken longer for the revenue crossover to occur. Ampere is projecting the crossover will happen in the second quarter of this year, with revenues of around US$17 billion for both streaming and traditional services.