Bristol, UK, February 1, 2023--Global SVoD services reach 1.9 billion subscribers in 2028, in a market worth US$ 171.9 billion according to Rethink Technology Research. .Just prior to releasing last year’s SVoD forecast, Netflix confirmed its first subscriber loss – of 200,000 subs, or around 0.09% of its total. This prompted a wave of hysteria, and in the year since, Netflix’s return to growth and confirmation of its advertising strategy has largely set the market at ease.