Warning: INSERT command denied to user 'smr_prod'@'10.30.70.49' for table 'watchdog' query: INSERT INTO watchdog (uid, type, message, variables, severity, link, location, referer, hostname, timestamp) VALUES (0, 'php', '%message in %file on line %line.', 'a:4:{s:6:\"%error\";s:12:\"user warning\";s:8:\"%message\";s:7354:\"UPDATE command denied to user 'smr_prod'@'10.30.70.49' for table 'cache_filter'\nquery: UPDATE cache_filter SET data = '\\n<p align=\\"justify\\">\\n <span size=\\"2\\" style=\\"\\"> In short, we were discussing if, how and maybe even when the Web will kill off what we call television today. A forecast from Phoenix Media Research suggests that within four years, US cable channels will lose 3.5 million viewers while broadband TV viewership will n in /data/1/1/143/31/1306683/user/1399187/htdocs/prod/includes/database.mysql.inc on line 135

Warning: INSERT command denied to user 'smr_prod'@'10.30.70.49' for table 'watchdog' query: INSERT INTO watchdog (uid, type, message, variables, severity, link, location, referer, hostname, timestamp) VALUES (0, 'php', '%message in %file on line %line.', 'a:4:{s:6:\"%error\";s:12:\"user warning\";s:8:\"%message\";s:988:\"UPDATE command denied to user 'smr_prod'@'10.30.70.49' for table 'cache_filter'\nquery: UPDATE cache_filter SET data = '<p>\\n <b>by Robert Bell</b></p>\\n<p>\\n <b>Executive Director, World Teleport Association</b></p>\\n<p>\\n <span size=\\"2\\" style=\\"\\"><b>Las Vegas, NV, April 15, 2010</b>--At the 2010 NAB Show, World Teleport Assoc in /data/1/1/143/31/1306683/user/1399187/htdocs/prod/includes/database.mysql.inc on line 135
When Will the Web Kill Television? | Satellite Markets & Research

When Will the Web Kill Television?

  • user warning: UPDATE command denied to user 'smr_prod'@'10.30.70.49' for table 'cache_filter' query: UPDATE cache_filter SET data = '\n<p align=\"justify\">\n <span size=\"2\" style=\"\">&nbsp;In short, we were discussing if, how and maybe even when the Web will kill off what we call television today. A forecast from Phoenix Media Research suggests that within four years, US cable channels will lose 3.5 million viewers while broadband TV viewership will nearly double to 19 million viewers. </span></p>\n<p align=\"justify\">\n <span size=\"2\" style=\"\">Clearly there is a lot at stake, and it is driving some of the headline-grabbing changes in the media landscape. Consider recent news stories reporting that the free-to-air broadcast networks are finding it harder and harder to justify the expense of scripted shows (which explains, really, why there is reality TV). Shrinking audiences mean that advertising revenues are not sufficient, even with syndication. That leaves scripted show production in the hands of companies, like HBO, that earn subscription as well as advertising revenue. To get their hands on subscription-style revenue, the broadcast networks in the US are battling with the cable MSOs for retransmission fees. Meanwhile, Internet-connected televisions may give viewers the ability to bring broadband content into the comfort of their living rooms. Electronics market research company iSuppli forecasts that US sales of Internet-enabled TVs will reach 87.6m units by 2013, compared with 14.7m units in 2009. </span></p>\n<p align=\"justify\">\n <span size=\"2\" style=\"\">Over the past half-century, satellite service providers and broadcasters have built an exquisite distribution network that delivers high-quality content from broadcast centers to affiliates, cable headends and viewers&rsquo; homes. Changes in the media business matter because they will inevitably ripple through to the means by which TV is distributed. </span></p>\n<p align=\"justify\">\n <span size=\"2\" style=\"\">So, what did we learn? We learned that the revolution is real &ndash; but it is not proceeding as expected. In some cases, online viewing of broadcast TV is actually supporting ratings of television shows rather than eroding them &ndash; and online viewing could provide even more support if Nielsen and its brethren improve the way they account for it. </span></p>\n<p align=\"justify\">\n <span size=\"2\" style=\"\">We learned that the free-to-air, cable and DTH players are not standing still while broadband video targets their audience. The Everywhere TV concept is one example. The idea is to authorize a cable or DTH subscriber &ndash; and only subscribers &ndash; to access that content on any screen on demand. </span></p>\n<p align=\"justify\">\n <span size=\"2\" style=\"\">We learned that the addressability and communications capabilities of online video create amazing opportunities, whether it is social networking, content personalization or one-to-one advertising opportunities. Some of those will be restricted to broadband video, but the Web-enabled TV is also likely to open opportunities that the traditional media will exploit. </span></p>\n<p align=\"justify\">\n <span size=\"2\" style=\"\">We learned that satellite video distribution faces more challenges than just changing viewer habits. The rise of the content distribution networks signals a world in which video content will increasingly live &quot;in the cloud&quot; and teleport operators need to figure out how to make their operations a seamless, hybrid-satellite-fiber part of that infrastructure. </span></p>\n<p align=\"justify\">\n <span size=\"2\" style=\"\">We learned that the broadband video marketplace has challenges of its own. As one panelist said, &quot;A YouTube video suddenly takes the world by storm. But have you ever seen Episode 2 of the video take the world by storm? Nobody has figured out how to grab and then hold interest over multiple episodes, to build an audience as TV has been doing for generations.&quot; </span></p>\n<p align=\"justify\">\n <span size=\"2\" style=\"\">So, it appears that the future of TV &ndash; and the companies that help move it into the living room &ndash; is safe for the next few years. After that, none of the speakers was willing to place a bet. </span></p>\n<p align=\"justify\">\n <span size=\"2\" style=\"\">All of the sessions at the Destination Broadband Theater were videotaped and are available for play on the Web site of the World Teleport Association. (<a href=\"http://www.worldteleport.org/displaycommon.cfm?an=1&amp;subarticlenbr=517\" mce_href=\"http://www.worldteleport.org/displaycommon.cfm?an=1&amp;subarticlenbr=517\" target=\"_blank\">Click here to view the video of the sessions</a>.) Cataloging is in process but the content is there for the taking. Now, if we could just get that advertiser-supported, subscription-enabled model to work for us! </span></p>\n<p align=\"justify\">\n <span size=\"2\" style=\"\">----------------------------- </span></p>\n<p>\n <span size=\"2\" style=\"\"><span face=\"\'Arial Narrow\'\" lang=\"en-US\" style=\"font-weight: bold;\"><img align=\"left\" mce_src=\"/images/rbell.gif\" src=\"http://www.satellitemarkets.com/images/rbell.gif\" />Robert Bell </span><span face=\"\'Arial Narrow\'\" lang=\"en-US\" style=\"\">is the Executive Director of the </span><span face=\"\'Arial Narrow\'\" lang=\"en-US\" style=\"font-weight: bold;\">World Teleport Association</span><span face=\"\'Arial<br />\nNarrow\'\" lang=\"en-US\" style=\"\">,<span>&nbsp;&nbsp; </span>which represents the world&rsquo;s most innovative teleport operators, carriers and technology providers in 20 nations. He can be reached at </span><span color=\"blue\" face=\"\'Arial Narrow\'\" lang=\"en-US\" style=\"text-decoration: underline;\">rbell@worldteleport.org</span><span face=\"\'Arial Narrow\'\" lang=\"en-US\" style=\"\"><o:p></o:p></span><span lang=\"en-US\" style=\"\">&nbsp;<o:p></o:p></span></span></p>\n', created = 1436004474, expire = 1436090874, headers = '', serialized = 0 WHERE cid = '2:fe87a81ca3bc3e0d30a56279674c1022' in /data/1/1/143/31/1306683/user/1399187/htdocs/prod/includes/cache.inc on line 112.
  • user warning: UPDATE command denied to user 'smr_prod'@'10.30.70.49' for table 'cache_filter' query: UPDATE cache_filter SET data = '<p>\n <b>by Robert Bell</b></p>\n<p>\n <b>Executive Director, World Teleport Association</b></p>\n<p>\n <span size=\"2\" style=\"\"><b>Las Vegas, NV, April 15, 2010</b>--At the 2010 NAB Show, World Teleport Association was co-producer of the Destination Broadband Theater in the Upper South Hall. In 16 panel sessions over three days, we focused on two closely-related topics: delivering and monetizing video content delivered over broadband, and how traditional television distribution is evolving in response to the broadband revolution. &nbsp;</span></p>\n<p></p>', created = 1436004474, expire = 1436090874, headers = '', serialized = 0 WHERE cid = '2:d55384b61e782dfa481a49dbd879b660' in /data/1/1/143/31/1306683/user/1399187/htdocs/prod/includes/cache.inc on line 112.

by Robert Bell

Executive Director, World Teleport Association

Las Vegas, NV, April 15, 2010--At the 2010 NAB Show, World Teleport Association was co-producer of the Destination Broadband Theater in the Upper South Hall. In 16 panel sessions over three days, we focused on two closely-related topics: delivering and monetizing video content delivered over broadband, and how traditional television distribution is evolving in response to the broadband revolution.  

Full text available to subscribers only


Warning: INSERT command denied to user 'smr_prod'@'10.30.70.49' for table 'watchdog' query: INSERT INTO watchdog (uid, type, message, variables, severity, link, location, referer, hostname, timestamp) VALUES (0, 'php', '%message in %file on line %line.', 'a:4:{s:6:\"%error\";s:12:\"user warning\";s:8:\"%message\";s:0:\"\";s:5:\"%file\";s:68:\"/data/1/1/143/31/1306683/user/1399187/htdocs/prod/includes/cache.inc\";s:5:\"%line\";i:112;}', 3, '', 'http://www.satellitemarkets.com/node/633', '', '54.166.152.121', 1436004474) in /data/1/1/143/31/1306683/user/1399187/htdocs/prod/includes/database.mysql.inc on line 135

Warning: INSERT command denied to user 'smr_prod'@'10.30.70.49' for table 'watchdog' query: INSERT INTO watchdog (uid, type, message, variables, severity, link, location, referer, hostname, timestamp) VALUES (0, 'php', '%message in %file on line %line.', 'a:4:{s:6:\"%error\";s:12:\"user warning\";s:8:\"%message\";s:463:\"UPDATE command denied to user &#039;smr_prod&#039;@&#039;10.30.70.49&#039; for table &#039;sessions&#039;\nquery: UPDATE sessions SET uid = 0, cache = 0, hostname = &#039;54.166.152.121&#039;, session = &#039;messages|a:1:{s:5:\\&quot;error\\&quot;;a:1:{i:0;s:99:\\&quot;user warning: in /data/1/1/143/31/1306683/user/1399187/htdocs/prod/includes/cache.inc on line 112.\\&quot;;}}&#039;, timestamp = 1436004474 WHERE sid = &#039;7d57cf61ac0f5372d2185137363f7326&#039;\";s:5:\"%file\";s:70:\"/data/1/1/143/31/1306683/user/13 in /data/1/1/143/31/1306683/user/1399187/htdocs/prod/includes/database.mysql.inc on line 135