Western European OTT to Add US$9 Billion

London, UK, July 1, 2015--OTT TV and video revenues in Western Europe [for 15 countries] will reach US$ 13.72 billion in 2020; up from the $894 million recorded in 2010 and the $6.34 billion expected in 2015, according to a new report from Digital TV Research. 

From the US$ 9.00 billion in revenues to be added between 2014 and 2020, the UK will contribute US$ 2.15 billion, Germany US$ 1.60 billion, France US$ 1.19 billion and Italy US$ 1.12 billion. The Western Europe OTT TV & Video Forecasts report maintains that the UK will remain the market leader. SVOD [subscription video on demand] will become the region’s largest OTT revenue source in 2016. SVOD revenues will total US$ 6,485 million by 2020 (47% of total OTT revenues) – up from only US$ 106 million in 2010 (12% of total OTT revenues). 

SVOD [subscription video on demand] will become the region’s largest OTT revenue source in 2016. SVOD revenues will total $6,485 million by 2020 (47% of total OTT revenues) – up from only $106 million in 2010 (12% of total OTT revenues). 

Simon Murray, Principal Analyst at Digital TV Research, said: “We forecast 55.66 million SVOD homes by 2020, up from 1.66 million in 2010 and an expected 15.29 million by end-2015. Germany will overtake the UK to become the largest country by SVOD homes in 2020.” 

By 2020, 32.2% of the region’s TV households will subscribe to a SVOD package, up from only 9.0% by end-2014. Penetration will be notably higher in the Nordic countries than the others. However, four of the five largest countries (France, Germany, Italy and Spain) will be below 30%. 

For more information on the Western Europe OTT TV & Video Forecasts report, please contact: Simon Murray, simon@digitaltvresearch.com, Tel: +44 20 8248 5051