Tablets, OTT, Faster Broadband to make Today's TV Unrecognizable

Dublin, Ireland, March 3, 2014--Research and Markets has announced the addition of the "Requiem for the Television: Tablets, OTT, Faster Broadband to make Today's TV Unrecognizable" report to their offering. This report also considers the last major change in TV manufacturing.

This was the rapid displacement of cathode ray tubes by flat screens from 2000 until today, also coinciding with the arrival of HD. Now we have to look forward to the disruption created by the arrival of 4K, and the market effect of HEVC, as well as the emergence of OTT and TV Everywhere services from Pay TV operators aware of new broadband capabilities.

Requiem for the Television also brings conclusions about the demise of over-the-air broadcasting and the rise of social networks, as well as the emergence of new UIs.

As studies of previous events in technology-driven industries have shown, major contractions appear usually at a time when disruptive innovations occur. A trigger of disruptive innovation is when something comes along that is half as good, but costs a tenth of the price. The tablet is just such a case in point. Today, we are increasingly witnessing tablets being used for television viewing.

At these points in technology history, there are structural changes in the sector eco-system and new market leaders emerge. The old rules no longer apply and some leaders fall by the wayside. Famous brand names disappear or at least go into reverse, while new names flourish.

The report shows that the old methods, of plotting existing dots to LCD TV manufacturer supplier data and extending the lines, no longer work. It describes the future market shape and points to those who will lead it.

The forecasts, observations and ideas in Requiem for the Television are essential reading for anyone that wants to know the future of the TV market in the next five to six years and who want to position themselves with the right product lines and the right investments.

For more information visit http://www.researchandmarkets.com/research/3nszdw/requiem_for_the