Imagine Communications Reveals Focus Forward 2016 Findings

Frisco, Tex., March 9, 2016--Imagine Communications revelaed today findings from the  2016 Focus Forward Technology Trends Report. The survey aims to answer important questions about how and when global media companies are navigating important and simultaneous technology transitions to modernized operations.
 
Top findings from the survey include: 
  •  More than 40% of broadcast professionals have transitioned 25-100% of their operations to IP
  • The use of standards-based, non-proprietary products is viewed as the most important requirement of SDI to IP hybrid environment
  • The ability to introduce new sources of revenue is considered the top objective of an SDI-to-IP transition
  • Nearly 90% of media companies have initiated the process of moving hardware-dependent operations into virtualized ones.
  • Nearly 50% of survey respondends estimate it will be more than two years before market demand is stronge nough to justify significant investment in UHD
  • Nearly 75% of broadcast professionals say that a unified, omniplatform approach to ad management is Important or Very Important to the success of their business 

To read the full repoort, got to: http://www.imaginecommunications.com/sites/default/files/2016_focus_forward_report_030816.pdf