5.5 million OTT Subscribers in Latin America

Buenos Aieres, Argentina, January 15, 2015-- The Latin American Video on Demand (VOD) Over the Top  (OTT) market reached  5.54 million paying subscribers in 2014. Dataxis estimates that, by 2018, the Latin American VOD OTT market will record a total of 16.25 million operational pay accounts.

In turn, the T-VOD market will record 135.47 million pay transactions in 2014 and this figure will rise to 646.31 million by 2018.

As of October, 2014, Dataxis identified 75 VOD OTT streaming platforms in the seven main countries of Latin America – Argentina, Brazil, Chile, Colombia, Mexico, Peru and Venezuela – of which 41.3% are local operators. Moreover, 19 other OTT platforms have been launched and subsequently cancelled in the region.

According to Dataxis, the VOD OTT market in the seven main Latam markets will record US$ 978.4 million in revenues during 2014, 53.4% will come from S-VOD, 33.7% from T-VOD and the remaining from Download-To-Own market (DTO). Dataxis forecasts that VOD OTT revenues will rise to USD3.17 billion in 2018. Brazil and Mexico will remain the largest markets – with Brazil capturing 35.3% of total revenues and Mexico 34.6%.

By 2018, T-VOD will gain weight and represent 41.6% of the total revenues – strongly influenced by the premiere of the latest releases. S-VOD will record 49.4% and DTO the remaining 9%.