Market Trends

Parks Associates: Nearly 50% of Streaming Video Industry Executives Do Not Have the Data They Need to Make Good Business Decisions

Dallas Tex, February 1, 2024-- New Parks Associates research, conducted in partnership with SymphonyAI's media division, finds that even as streaming becomes the primary means for video consumption, 47% of executives in the streaming industry are lacking the data needed to make good business decisions. The custom research, summarized in the newly released report Streaming Content Performance: Executive Insights | 2024 State of the Market, finds consensus that data on content performance, revenue, and audience engagement is key to successful services, but current fragmentation in the market makes it difficult for companies to collect and aggregate the information needed.

At CES® 2024, Parks Associates Announces New Research Showing Average Number of Connected Devices per US internet household reached 17 in 2023

Las Vegas, Nevada, January 11, 2024 - Parks Associates today announced new research at CES® 2024, from its quarterly consumer research of 8,000 US internet households, finding the average number of connected devices per US internet household reached 17 in Q3 2023.

Just 5% of US Internet Households Have Only a Pay-TV Service

Addison, Tx., January 4, 2024--Parks Associates’ latest update of the firm’s Streaming Video Tracker reveals that just 5% of US internet households have only a pay-TV service, indicating legacy pay-TV companies continue to lose subscribers to streaming video services. However, the average annualized industry churn rate for streaming services is 50%, meaning many streaming services are also struggling to keep their customers.

New Historic High for Government Space Spending

Paris, France, December 19, 2023 -Space consulting and market intelligence firm Euroconsult has released the 23rd edition of its annual Government Space Program report confirming the growing financial efforts achieved by governments in the space sector. Keen to capitalize on the expanding space economy and to further strengthen their sovereign capabilities, government space expenditures have increased to US$ 117 billion, a 15% increase compared to last year.  

Commercial Satellite Imaging Market to Reach US$ 7 Bil. in 2031

Maharashtra, India, December 18, 2023 - The Market for Commercial Satellite Imaging was valued at US$ 3.8 Billion in 2022 and is projected to reach US$ 7 Billon by 2031, expanding at a compound annual growth rate (CAGR) of 7.6% between 2023 and 2031 according to Adroit Market Research.

Four Tons of Satellites to be Launched Daily by 2032

Paris, France, December 12, 2023--Euroconsult  announced the release of its highly anticipated 26th edition flagship report, "Satellites to be Built and Launched. This edition forecasts an average of over 2,800 satellites launched annually – equivalent to 8 satellites per day and totaling a mass of 4 tons - between 2023 and 2032. The report sheds light on the long-term dynamic of the satellite market, emphasizing sustained demand, the concentration of NGSO constellations, and the seismic shifts caused by a handful of mega constellations, with a particular focus on the short-term bottleneck faced by established vendors.

SVOD Subscriptions to Grow by 321 million

London, UK, December 1, 2023--Global SVOD subscriptions will increase by 321 million between 2023 and 2029 to reach 1.79 billion – showing continued growth. The US will add 30 million subscriptions, following by Brazil (up by 23 million) and India (27 million) according to a new report by Digital TV Research.

Direct-to-phone Satellite Connectivity Expected to Revolutionize the Satellite Communications Industry, Emerging as a Billion-dollar Market by 2027

Paris, France, December 1, 2023--The latest edition of Euroconsult's 'Prospects for Direct to Handheld and IoT Markets' unveils the developing potential of the satellite direct-to-device market, with projections indicating that direct-to-phone services could connect nearly 130 million average monthly users by 2032.

Global Market for Commercial Earth Observation Data and Services to Reach US$ 7.6 billion by 2032

Paris, France, November 30, 2023--As global economic landscapes continue to navigate challenges posed by inflation, geopolitical tensions, and the residual effects of pandemic-related disruptions, the Earth Observation (EO) market is undergoing a transformative phase, reflecting both setbacks and opportunities for industry players worldwide.

The unstoppable rise of Social Media Video 2023-2028

Bristol, UK., November 1, 2023 - The past decade has seen Social Media platforms completely transform from communication tools, with sprinklings of entertainment, into fully-fledged entertainment hubs. Rethink TV believes this transition is still in its early days, meaning that Social Media is a key player in the power vacuum that is following the decline of Pay TV where, too often, the SVoD, AVoD and FAST branches of Long-form OTT are considered to be the only contenders.